Anyone Can Do It! Small E-business Success Stories

It is not uncommon to hear fabulous success stories from

internet-based companies. We all know about the

Amazon.coms, Googles, Ebays, Yahoo!s, and all of these

other popular websites that sell goods or services. The

dotcom boom took place in the early 1990s and many internet

companies went bust due to a poor reception from the


Today’s consumers are a great deal savvier than

they were in the last decade, and internet-based businesses

are back in full force. One mistake common to the dotcoms

that bombed shortly after forming was lack of leadership

and poor business plans. Everyone saw the potential in

this new and intriguing forum, but no one quite knew what

to do with it. Since no one had ever run an internet

business, CEO's attempted to run them like traditional

stores. Although you may sell the same products or

services as a traditional brick and mortar store, there is

a great difference in the approach to running an internet

business. However, in the field strewn with failed

businesses of the past shine many small e-business

success stories.

The “mom and pop” businesses have taken the internet in

stride. The family run e-business is finding

a great deal of success on the internet whereas it may

have struggled in a traditional store. Furthermore,

e-businesses can be run out of the comfort of your own

home, allowing individuals to keep their commitments and

responsibilities while working towards developing a

fantastic e-business. Just because your e-business may be

small, thinking small will be the most detrimental to your


Surely the founders of did not

think small when they founded the online store, and

neither should you. It may be difficult to keep that

professional attitude when you can go to work in your

robe and slippers, but strive to keep that level of

professionalism that goes along with traditional

businesses. Starting your own small e-business is a

huge undertaking and should not be taken lightly.

One such example of a entrepreneur who worked hard to

develop a successful and profitable e-business is Sandy

Stevens of Sandy’s Home-style Baking Company. Being able

to channel her love of baking and sweets into a viable

career, Stevens has experienced a great deal of success

over the short time her e-business has been running.

Based in Vancouver, Canada, Stevens has found herself

shipping her sweet treats all over the continent to a

wide array of incredibly pleased clients. Stevens had

worked out of her home in the past, but the jump into the

unfamiliar realm of cyberspace was new. Working with web

designer, Stevens was able to have a professional develop

her thoughts and ideas into a professional website that

promotes her baked goods to a world-wide audience.

Additionally, Stevens chose to advertise with popular

websites such as Yahoo! and Google to further promote her

website. Stevens likened internet advertising to

traditional forms of advertisement such as newspaper or

yellow pages ads. Whereas these print types of

advertisements can be quite costly, especially for a

developing business with little money to spare, internet

advertising is a great deal less expensive for more

coverage. Instead of a pricey $2,000 a month for a

full-page yellow pages ad, Stevens was able to promote her

business all over the internet for a mere $500.

Stevens’ story is an inspiration for anyone wishing to

start their own business. Using something as simple as a

passion for baking, Stevens was able to create a home

e-business that is both successful and enjoyable.

Regardless of her business savvy, technical know-how, or

marketing experience, Stevens was able to channel her

passion and seek help from outside sources to create her

dream job. When it comes time for you to develop your

small e-business, try to incorporate things you love and

your business will surely be a success.

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